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          Welcome to
The Meraki Wellspring

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Your Source for Soulful Energetic Healing

Privacy & Security Policy
Our Commitment to You

1. Introduction: Building Trust, Not Traps

At The Meraki Wellspring, we believe that long-term brand viability is inextricably linked to ethical conduct. We understand that modern marketplaces can feel like a "non-stop assault" on your decision-making, and we refuse to add to that noise with deceptive practices.

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This policy outlines exactly how we handle your data. Our intent is to create a mutually beneficial outcome, respecting your autonomy and free choice.

2. Information We Collect

We collect information in two primary ways to help us deliver value and personalize your experience.

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A. Information You Voluntarily Provide (The "Reciprocity" Data)

When you engage with us—by downloading a free guide, signing up for a newsletter, or purchasing a product—you provide personal information such as:

  • Contact Information: Name, email address, and phone number.

  • Payment Information: Credit card details (processed securely by third-party providers).

  • Survey Responses: Preferences, challenges, or goals you share with us.

Why we collect this:

We often use a "giving first" strategy, offering valuable content in exchange for your contact details. This establishes a "digital reciprocity loop". We use this data to fulfill your request and to initiate a relationship based on value, not just a transaction.

 

B. Information We Collect Automatically (The "Behavioural" Data)

When you visit our site, we may use cookies, tracking pixels, and similar technologies to collect:

  • Browsing Behavior: Pages visited, time spent on site, and links clicked.

  • Device Data: IP address, browser type, and device type.

Why we collect this:

  • Retargeting: We use this data to serve relevant ads to you on other platforms. This is based on the "Mere Exposure Effect," which helps build familiarity with our brand.

  • Personalization: We analyze this data to tailor our recommendations to you. This leverages the "Cocktail Party Effect," allowing us to cut through the noise and show you only what is relevant to your specific interests.

3. How We Use Your Information

We use your data to create a "Unity" experience—treating you not just as a consumer, but as a partner. Specifically, we use your data to:

  • Process Transactions: Delivering the products or services you have purchased.

  • Send "In-Group" Communications: We may send newsletters using specific language or offers relevant to your interests to foster a sense of community.

  • Improve User Experience: We use data (like eye-tracking or click maps) to optimize our website design, ensuring critical information is easy to find.

4. Sharing Your Information

We value the "Unity" we have built with you, and we will not violate that trust by selling your data.

  • Third-Party Service Providers: We share data only with trusted partners who assist us in operating our website (e.g., payment processors, email service providers).

  • Legal Requirements: We may disclose information if required by law.

5. Your Rights and Choices (Avoiding "Dark Patterns")

We strictly avoid "Dark Patterns" designed to trick or trap you. You have full control over your data:

  • Easy Unsubscribe: Unlike the "Roach Motel" tactic where signing up is easy but leaving is hard20, every email we send contains a one-click unsubscribe link.
    Cookie Control: You can choose to disable cookies through your browser settings, though this may affect site functionality.

  • Access and Deletion: You have the right to request a copy of the data we hold about you or request its deletion.

6. Security

We treat your data with the same "Authority" and care we apply to our content. We implement standard security measures to protect your personal information from unauthorized access, alteration, or disclosure.

7. Minor’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors.

8. Updates to This Policy

As our "we" evolves, so might this policy. We will notify you of any significant changes. Continued use of our site implies acceptance of these terms.

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